In some ways it would be surprising if smaller legal businesses were not capitalising on the internet to level the playing field against larger competitors.
We see it in most other markers.
Despite the perception of lawyers as being behind the times this survey shows that many of them are not and that smaller firms are using their flexibility and some know how to out perform.
The stars are Bott & Co from Wilmslow. Apart from David Bott's laudable devotion to cycling he has also got hold of the concept of the internet and the power it can give a business in attracting work.
For their size Bott & Co out performa the rest of the consumer legal firms including Slater & Gordon and Irwin Mitchell.
Size of budget does not matter. It's how you use it.
The top 206 law firms generated 14.5m organic visitors to their websites in the past year, research has found, naming Slater & Gordon as the firm to receive the most traffic, but Cheshire firm Bott & Co as the most successful when judged against its revenues,