The fundamentals of this articles are relevant, this one particularly looks at marketing.
The principle is the same for other tasks as well, like recruitment.
This piece comments on time and money wasted on activities that just don't lie within the scope of skills a law firm has. Identify that outsourcing elements of your process can actually save money and time. Senior recruits would be a key
A growing number of law firms are finally recognizing what non-legal companies have known for decades: to build a financially successful business, you must focus on your core competencies and either delegate or outsource the rest of your business functions.