We often see 4 year PQE + lawyers in the market wondering what can elevate them above the competition. The successful people in law firms are able to build a business case around themselves.
If junior lawyers work hard on building a brand and a sustainable business plan around themselves they will be identified as a rising star.
10 good tips to ficus effort. Get out from under that desk.
In big law firms, partners traditionally bring in the work; senior associates manage the work; and junior associates do the work. When new partners are promoted they must acquire a whole new skillset. They have to market themselves and build client relationships without really knowing how, as this was not part of their job before they were promoted.